https://samuelfarmer.com/pearson-education daily 0.75 2018-05-09 https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1525898720024-B8TCZWUH6TO5WDRH1RN0/sprite17-sheet0.png Pearson Education https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1525898720024-B8TCZWUH6TO5WDRH1RN0/sprite17-sheet0.png Pearson Education https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1525898759861-JR56Q4FBGKOGCM3TE8Y4/sprite4-sheet0.png Pearson Education https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1525898792589-NNXP3LINTGL40L28LKUE/sprite5-sheet0.png Pearson Education https://samuelfarmer.com/bbc-studios daily 0.75 2018-05-09 https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1525900464351-N0MRN7KGCU8EBDEYM70X/dancing-with-the-stars-keep-dancing---hay-khieu-vu-cung-cac-ngoi-b4b51b.jpg Dancing with the Stars: Keep Dancing https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1525900464351-N0MRN7KGCU8EBDEYM70X/dancing-with-the-stars-keep-dancing---hay-khieu-vu-cung-cac-ngoi-b4b51b.jpg Dancing with the Stars: Keep Dancing https://samuelfarmer.com/work daily 0.75 2019-10-16 https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1570722452343-5458KO2N6QQLKZ7SFYCG/Confidential.png Work - AI-Assisted Trading Platform Peak6 Investments Design Director 2019 Led a team of 5 to re-imagine the workflow of an AI-assisted options trader. Collaborated with traders to deeply understand their current and future needs. Doubled trader productivity through gamification, AI, and UX design solutions. https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1526591859738-C2ETARBXSUT5KSAZJOQF/credfm.jpg Work - Cred.fm Game Design Consultant 2011 Prototyped and designed in-game economy and social gameplay mechanics. Designed and implemented all in-game User Interface with Photoshop CS5 and Flash CS5. Coordinated with teams at all levels of development using Jira with Greenhopper. https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1570719843526-YVTDD9NW0UKKJFWV1LFT/Semi-AutomaticCropped.png Work - Semi-Automatic Co-Creator 2010-2011 Co-created innovative, cooperative multiplayer iPad game on a two-man team. https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1526589893803-ATXV0MSKQHL7O6JJSAO5/DGAPaperCakes1-960x542+%281%29.png Work - Paper Cakes Wacom Game Design Consultant 2009-2010 Designed initial concept and levels for Independant Games Festival showcase winning game. https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1526592912347-287XQTDYI7KVQG069BL5/120117_ControlRoomV2_71.jpg Work - Blink Design Director 2011-2012 Led a team of designers to create a AAA cinematic 3rd person stealth-action game. Storyboarded, grayboxed, and scripted all levels. Performed weekly usability tests with new players--researched player behavior / improved UX. Defined look and brand with dramatic in-engine lighting and architecture. https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1526592461744-F1DVPT3LHOFPM8NPLGCN/Slider_HHUFO.png Work - Hungry Hungry UFOs! Co-Creator 2011 Led 3-man team to create a 3rd person multi-player stereoscopic 3D mobile game for Android. Won first place at Indiecade Mobile 3D Game Jam. https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1570650722043-KMDJRL8AHHWP8NOE3AJM/Scene18_0996_3.png Work - Last Life Creator & Design Director 2013-2018 Kickstarted original concept with Double Fine Presents. Co-wrote interactive script. Produced original art, design & code. (UE4) Directed team of 19 external animators, architects, musicians, and voice actors. Playtested gameplay & story for accessibility and emotional impact. https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1526592683070-N5LBDX9BBV9WQWHZOHKN/Yumby-Slide-03.png Work - Yumby Words Playgearz Design Director 2012 Designed original mobile social word game in under 48 hours. (Unity) Led a team of 3 to finish game in 6 months and release on Android and iOS. https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1570720507577-7X0WJCZCGNY82JY2GQWP/8-13-18_14.png Work - Slamdoku Creator 2018-Present Designed a creative re-imagining of Sudoku as a competitive local multiplayer fighting game. Releasing soon on consoles and PC. https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1570724597720-GWNMZQUT3EPONAP2GVO6/Superliminal3.jpg Work - SUPERLIMINAL Pillow Castle Games Design Direction Consultant 2017-2018 Consulted on a pre-production version of the game. Led art and production and helped out in other disciplines during this pre-production phase. (Unity) https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1526593479240-SNVJJ6F4GL162V0PCU45/dancing-with-the-stars-keep-dancing---hay-khieu-vu-cung-cac-ngoi-b4b51b.jpg Work - Dancing with the Stars: Keep Dancing BBC Worldwide Lead Game Designer 2012-2013 Collaborated with external developers to design free-to-play social games for top BBC brands. Illustrated game mechanics and proposed features through visual design documents. Tripled player retention and monetization by balancing scoring systems & in-game economies. https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1526590106009-PDKRNWSSI8E7536PGMM9/RainLarge.jpg Work - Rain Project Lead 2010 Led a team of four to create an immersive physics-based platformer in two weeks. https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1525898157222-FOPD9BOUFKLA6VLACYJQ/ParkerOffice01.png Work https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1526593214868-KSB7YY4GB1YQ7FCHN82S/FancyFleaImage.PNG Work - Fancy Flea Pearson Game Design Consultant 2012-2013 Created 4 games in 6 months for Pearson’s cross-platform web portal. (HTML5) Coordinated with top educators to set educational & player engagement goals. Provided 6 month rapid turn around to meet client deadlines. https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1570735651465-H8UY0V0X96KXL3OYYZ07/Spectre_Wallpaper_Text.jpg Work - Spectre Game Designer 2008-2010 Designed Independant Games Festival showcase winning game with six graduate students. https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1526589242878-OO0YB1IUDOEPKM7K3XKD/dims.jpg Work - Roboblitz Naked Sky Entertainment Game Design Intern 2007 Designed five multiplayer deathmatch levels using Unreal Editor 3. https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1525898157222-FOPD9BOUFKLA6VLACYJQ/ParkerOffice01.png Work https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1525901510667-8RXP08MGP0SU3CU0MRFT/120117_ControlRoomV2_71.jpg Work https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1526487614627-H24JCO512IU3B5MVAE8T/Capture.PNG Work https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1528753030504-B9MHBS7SE7PGF2I58DJW/daydream292.png Work https://samuelfarmer.com/work-1 daily 0.75 2018-05-10 https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1525983673833-6NMAKK0LHIHVGBJU0J0K/120117_ControlRoomV2_71.jpg Work https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1525902192991-TAZDXOAOJ3CRIV4HHRJL/dwtsgame.jpg Work https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1525901871706-CBXEAC31A9Q62MUFZWIO/42cd0e87e8f21f24c5f61d31ef90bf1c.jpg Work https://samuelfarmer.com/commissioned daily 0.75 2018-05-10 https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1525902061468-SDOWBRXAE0WEWWN5PGJZ/FancyFleaImage.PNG Prototypes https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1525985233082-Z3EHC6WAX3GCN0FQYO21/DGAPaperCakes3-960x538.png Prototypes https://samuelfarmer.com/home daily 1.0 2025-07-08 https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/ac60144b-2469-4d31-a4fa-37fb977a2ed9/Confidential.png Sam Farmer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1525902192991-TAZDXOAOJ3CRIV4HHRJL/dwtsgame.jpg Sam Farmer https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1525902203635-7XNKHFZFIXKXDRGT5JSH/dancing-with-the-stars-keep-dancing---hay-khieu-vu-cung-cac-ngoi-b4b51b.jpg Sam Farmer https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1525901871706-CBXEAC31A9Q62MUFZWIO/42cd0e87e8f21f24c5f61d31ef90bf1c.jpg Sam Farmer https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1525900831601-8QONLS9UMNVYYUHQFMZP/Antiques-Hunter-Portobello-Road.png Sam Farmer https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1525902061468-SDOWBRXAE0WEWWN5PGJZ/FancyFleaImage.PNG Sam Farmer https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1525901698729-PFSUI69RXTRESZ6RQNE7/sprite17-sheet0.png Sam Farmer https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/b81496a0-d4fa-4301-a90e-806ac5edc2ee/profile.jpg Sam Farmer Sam Farmer is a design director with over a decade’s experience crafting digital experiences. Born in Los Angeles and educated in game design at USC, Sam is currently happily consulting in Chicago on creative projects both large and small. https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1570640139397-URPF15HAH84DSSR0XL1F/2015_4.png Sam Farmer https://samuelfarmer.com/home-copy daily 0.75 2023-07-06 https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/b81496a0-d4fa-4301-a90e-806ac5edc2ee/profile.jpg Home (Copy) Sam Farmer is a design director with over a decade’s experience crafting digital experiences. Born in Los Angeles and educated in game design at USC, Sam is currently happily consulting in Chicago on creative projects both large and small. https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1525902192991-TAZDXOAOJ3CRIV4HHRJL/dwtsgame.jpg Home (Copy) https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1525902203635-7XNKHFZFIXKXDRGT5JSH/dancing-with-the-stars-keep-dancing---hay-khieu-vu-cung-cac-ngoi-b4b51b.jpg Home (Copy) https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1525901871706-CBXEAC31A9Q62MUFZWIO/42cd0e87e8f21f24c5f61d31ef90bf1c.jpg Home (Copy) https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1525900831601-8QONLS9UMNVYYUHQFMZP/Antiques-Hunter-Portobello-Road.png Home (Copy) https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1525902061468-SDOWBRXAE0WEWWN5PGJZ/FancyFleaImage.PNG Home (Copy) https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1525901698729-PFSUI69RXTRESZ6RQNE7/sprite17-sheet0.png Home (Copy) https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/ac60144b-2469-4d31-a4fa-37fb977a2ed9/Confidential.png Home (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af35a8cb27e390d6a03b87a/1570640139397-URPF15HAH84DSSR0XL1F/2015_4.png Home (Copy)